


By Dave Stanley
musician/writer/pizza maker
“It just made sense,” said John Cuspilich, the FDA’s Director of Regulatory Affairs. “We’ve been getting petitioned on their behalf for years from their ‘local loving’ loyal following, and after living on the menu for thirty days, ala Morgan Spurlock’s Supersize Me, we actually felt better.”
According to Brian Wansink, a Cornell University professor and author of Mindless Eating, Pizza’zza’s strict code of offering nothing but local and organic ingredients and whole foods was intriguing enough, but it was the out-of-this-world flavor and variety that won over the FDA beaurocrats.
“Making healthy choices while eating out is one thing, but to actually enjoy it to the point where it doesn’t feel like the proverbial ‘rabbit food?’ That’s unheard of,” he opined from his Ithaca, NY office. “(Pizza’zza) really has a special thing going here.”
The current food industry buzz and devoted following has captured the attention of several Hollywood executives who have expressed interest to owner Will Annett about filming the inspiring, “Rocky of Restaurants” Pizza’zza story.
“We don’t want to get too ahead of ourselves,” said Jerry Bruckheimer, the genius behind Beverly Hills Cop, CSI and Blackhawk Down, among others. “But a compelling story’s a compelling story.”
But in spite of the accolades and accomplishments, what’s immediately next up for Pizza’zza?
“A facelift,” said Chef Annett. “New menu boards, logos and website.”
Like it’s been said, ‘a journey of a thousand miles...”